I see the potential in a brief and know how to turn that into an experience. Taking a business objective, recognising the opportunity and creating something far beyond the original ask. I consider the entire guest journey, building a world around the experience through storytelling, carefully orchestrated moments, exceptional attention to detail and wow factors that take people on an emotional journey.
Global event strategies, portfolios and frameworks from the ground up.
Take existing programmes and turn them into something clearer, stronger and more scalable.
Design flagship experiences that make complex brands and ideas feel human, memorable and worth showing up for.
Connect experience back to audience behaviour, commercial objectives and measurable business impact.
EVENTS & EXPERIENCES · EMEA · NORTH AMERICA · APAC · PORTFOLIO BUDGETS · AUDIENCE PROGRAMMES
FRONTIFY · SNAP · LINKEDIN · DeutSCHE BANK · NETWORK RAIL· ROYAL SOCIETY OF MEDICINE
The value of an event doesn't end when the guests leave. I establish clear objectives, KPIs and measurement from the outset to demonstrate ROI and understand what the experience has delivered. Beyond the event itself, there's the opportunity to build lasting relationships, create valuable content, strengthen customer and prospect connections, and develop communities that continue to grow.
With 10 years' experience in tech at LinkedIn, Snap and Frontify, I've developed and led global event programmes across EMEA, North America and LATAM.
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